alekkus

Essence of Web 2.0 success: avoiding pain or seeking pleasure

In McKinsey’s recent report, Six ways to make Web 2.0 work. I strongly stand by point 4:
Appeal to the participants’ egos and needs—not just their wallets; this is analogous to The Pain and Pleasure Principle. People are largely motivated by avoiding pain or seeking pleasure. Hence, if your site offers services that help your users achieve either of those, you should have substantial success.

However, there’s always a gap between your assumption and the reality. Many startups don’t understand why their “engaging” site did not pick up. Well, they just have to accept the fact that their definition of “engagement” is just not relevant to their users.

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