Alekkus » Empowering social media with Flash » web2.0 http://alekkus.com/blog flex consultant + social media specialist Wed, 17 Mar 2010 07:54:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Essence of Web 2.0 success: avoiding pain or seeking pleasure http://alekkus.com/blog/2009/02/essence-of-web-20-success-avoiding-pain-or-seeking-pleasure/ http://alekkus.com/blog/2009/02/essence-of-web-20-success-avoiding-pain-or-seeking-pleasure/#comments Sat, 21 Feb 2009 04:54:03 +0000 Alekkus http://alekkus.com/blog/?p=192 In McKinsey’s recent report, Six ways to make Web 2.0 work. I strongly stand by point 4:
Appeal to the participants’ egos and needs—not just their wallets; this is analogous to The Pain and Pleasure Principle. People are largely motivated by avoiding pain or seeking pleasure. Hence, if your site offers services that help your users achieve either of those, you should have substantial success.

However, there’s always a gap between your assumption and the reality. Many startups don’t understand why their “engaging” site did not pick up. Well, they just have to accept the fact that their definition of “engagement” is just not relevant to their users.

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